Innovative Circular Business Model for Houdini Sportswear
The goal of the project is to develop and evaluate an innovative circular subscription system for clothing to reduce the use of resources and the environmental impact compared with buying and owning garnment. The project has potential to increase the resource efficiency in clothing industry and influence customer behavior patterns in order to achieve a more sustainable consumption.

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Phrida Lindblad
project manager, Houdini Sportswear